My complete how to guide on title tags for SEO

Effective SEO is a full package of many things. It’s not enough to pull together your keywords research and then walk away. Getting the search engines to truly pay attention requires that you also speak directly to them. There’s a dynamic between entertaining your readers and entertaining search technology. Title tags help us to bridge the divide.

A common area of confusion is the difference between how we think people search and how we actually search. Learning how to use title tags to improve your SEO will provide you with greater exposure in organic search results.

Our guide is going to show you how you can improve your SEO with the right titles that both humans and bots can understand - improving rankings and increasing clicks together.


Why are title tags important?

Title tags are a technical term, sometimes also called meta titles or even headings.

These titles appear in the search engine results page (SERP) after you’ve typed in a query. The headlines you’re provided with are extracted from the pages whence they came. These titles will either grab your attention or suggest that you should keep looking.

It’s not just a matter of SEO for the sake of SEO. Titles capture attention, and roughly 80 percent of the people that visit a site will read titles only before clicking through. The search engine result pages are an ideal place to start doing some research. Visit a search engine now to better understand how it works. See what arises, and ask yourself about how well each title is crafted. 

A relevance aid to search engines and potential visitors

Search engines have a specific stage within them that’s called crawling. This is a robotic process where the data from your site is scanned and gathered to be reviewed by other search engine algorithms. This is when and where your content gets rated, so you want to steer the search engines as much as possible. 

Write your titles in way to say exactly what a potential visitor will find on your page. This is a large part of what search engines will use to understand the content of each page inside your site. Make each word or phrase simple, and don’t confuse search engines by using overly complex phrases or wordplay. The three seconds your title gets looked at has tell it all without fluff.

In doing this, you will be helping the potential visitor select you as well as ensuring search engines understand what your page is about. 

The strategy behind good title tags

You will need a competitive advantage to make the most out of your title tags. This competitive edge is about standing apart from 9 other results on page 1. Your first step is to consider what people will be searching to find you. This next step begins once you understand that your titles have to be read against others. The strategy you devise is about grabbing the potential visitors attention and converting them into a click to your website. 

You can only maximise on your own title tags when you are aware of how your competitors are also writing titles, the content linked to those titles and the general product or services provided by your online industry. You can begin by simply typing in what your content pages will be about, and then look to find similar content, studying how these competitors are displayed in search result pages. 

Begin your strategy based on using what works for others and by adding a unique selling point to it, to make it your own. Whatever comes up in search is proof of concepts that are effective and understood by search technology. Those content pieces will only appear because they were crawled or comprehended as relevant to what you are searching on.

How To Write Tags in HTML

You might find HTML complicated if you haven’t brushed up on the basics. Understanding the basics is enough to maximise on your titles and by knowing how HTML is rendered through the web browser see where it appear.

Here are the basics:

  • The head: This section is between tags that read as (<head>) to (</head>). These tags represent the first part of any webpage that search engine crawlers will analyse, users typically do not see any data that resides between these tags. The head area is where you want to present your title tag.
  • The title: The title section also uses tags, but these read as (<title>) to (</title>). In between these is where you place the text that you want to appear in search engines.

The remaining structure will follow this model in order for your page to be organized. Proper organization enables search engines to know what’s what and where.

<title>Your Title Goes Here!!</title>

Please Note: Your site may have been developed using software that automatically does the HTML for you such as WordPress. 

Your Quickest Way To Optimising Titles

Knowing the importance of title tags is only half the battle. The next war to rage is with optimizing your tags. Think of what a pro copywriter does to perfect the headlines they write. Time and attention have to be put into your tags, or else they won’t compete. You might think that five to seven words isn’t complicated, yet the more time you invest in them, the better. 

Ensure the following is covered in your title tags: 

  • - Keywords:  Online brands need to establish a number of things through their keywords. You define your keywords by researching the niche you work in, the solutions you provide and the uniqueness of your brand. These are important factors that you want to use when coming up with your keywords. You then want to use those words in the title of your pages.
  • - Brand Name:  Identify your brand name along with the major keywords you decide on. 
  • - Page Definition:  Try not to be artsy with the way you write your titles. Be concise, and get straight to the point. You need to be accurate about what the page content is as to not confuse the reader or the search algortihms.
  • - 50 - 60 Characters of Full Display: Five to seven words are ideal for a headline. Do less if you can without losing meaning and effectiveness. Google search will display roughly 50 to 60 characters from your titles. Try to avoid words and letters to be cut off when displayed in search. This would stop your message from getting across when important words have been turned into an ellipsis (...) if there’s not enough space to display them.

The Golden Rules of Impeccable Headlines

Getting the most out of your title can be done when better understanding how headlines work. Headlines are intended to provide the reader with everything they need and without wasting time. The “elevator pitch” is where headlines come from. Imagine that you’re on an elevator with someone you want to do business with.

You have less than 10 seconds to tell them everything about your idea and without over explaining it. Doing this within your headlines is how you maximise on their potential and how you get an immediate response from the reader.

Being Concise:

The acronym “K.I.S.S.” stands for “keeping it short and simple.” Add no complications, and write to use as few words as possible. This may require a number of tries before your titles fit in this criteria, but keep trying until it does.

Avoid the Flowers:

You don’t want to waste time or space with analogies and metaphors. Bring to mind that computers don’t understand all of the nuances that we use with language. Some of what we say doesn’t actually mean what the words mean. Using this type of language can confuse a search engine and creates ambiguity around your page content. You also have little time to grab the reader, and flowery language will take more time to decipher.

Create Urgency:

Urgency is a technique that provides your readers with an “if scenario.” That is if they don’t read your page. “You will Lose Out,” “This has Never Been Done Before” or “Get Yours While They’re Still Here.” These kinds of statements may encourage your readers to look because they get curious.

Speak to the Bots AND to the Reader:

The dynamics of a good headline shouldn’t overlook the importance of speaking directly to search technology. If you’ve done your keyword research prior, then you should know what web technology finds acceptable for your industry and niche. Stick to those concepts while adding the methods above for good measure.

Common Reasons For Being Penalised

Google search is an active algorithm. It constantly searches pages and content to measure them against protocol. Penalties are then given to content that does not meet the criteria of search technology. This includes your title tags. Consider what you know about Google penalties, and avoid them like the plague.

Titles That Differ From Page Content: The titles of your pages should match exactly what those pages are about. Anything else would be considered misleading. You will not only get penalized, but Google may try to extract words from your page to create its own headline. This may work out worst than if you just kept your title honest.

Keyword Stuffing: The search engine is aware of the keywords you’re using and will measure you based on those words. You don’t need to make every word a keyword. Using your keyword once is enough for the bots to make the collation within your content.

The Next Time You Consider Title Tags

Title tags are a great way of diversifying your SEO for greater exposure. Search engine optimization is about using a number of tools to get peak results with. Stay within common language, and be honest with your readers. You’ll find your website performing better and its rank improving with optimized titles.

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