Knowledge Base

We cover a lot of marketing activities, below is solid knowledge base for anyone looking to run a campaign themselves. We have also written a number of other articles based on our experiences from working online.

Search Engine Optimisation (SEO)

Website copy

  • Keyword research
  • Title tags
  • Meta descriptions
  • Headings
  • Copywriting
  • Tracking progress

Basic technical

  • Canonical tags
  • Mobile first
  • URL structuring
  • Handling redirects
  • Using headings
  • Implementing schema
  • Effective internal linking

Advanced technical

  • Page speed
  • Keeping a tidy index
  • Unique content
  • DMCA requests
  • HTTPS vs HTTP & migrating
  • Rank tracking

Google algorithms

  • Google Panda
  • Google Penguin
  • Google Hummingbird

International targeting

  • Unique content for locales
  • Tracking progress
  • Geo-targeting methods:
  • History
  • Hreflang
  • Search Console

Blackhat

  • Cloaking
  • Link spam
  • Link auditing
  • Manual actions / penalties
  • Reconsideration requests

Pay Per Click (PPC)

The Basics

  • x

Search Campaigns

Shopping Campaigns

  • x

Display Campaigns

Tracking

  • x

Critical admin

E-mail Marketing

The Basics

  • The Legalities
  • E-Commerce E-mails
  • Mailchimp
  • SendGrid
  • DIY (Desktop Applications)

Performance & Marketing

  • UTM Tracking
  • Growing a list

Analytics & Tracking

Miscellaneous

Domain Names

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