Knowledge Base

We cover a lot of marketing activities, below is solid knowledge base for anyone looking to run a campaign themselves. We have also written a number of other articles based on our experiences from working online.

Search Engine Optimisation (SEO)

Website copy

Basic technical

Advanced technical

Google algorithms

International targeting

Blackhat

Pay Per Click (PPC)

The Basics

  • Keyword Matching
  • Keyword Research, Volumes & Bidding

Search Campaigns

  • Search Campaigns
  • Extensions

Shopping Campaigns

  • Simple Search Campaigns
  • Auto Search Campaigns

Display Campaigns

Tracking

  • Conversion Tracking:
    • From Analytics
    • Value / Financial Tracking
    • Simple Adwords Conversions
    • Call Conversion Tracking

Critical admin

E-mail Marketing

The Basics

Performance & Marketing

  • UTM Tracking
  • Growing a list

Analytics & Tracking

Miscellaneous

Domain Names

Other

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