Knowledge Base

We cover a lot of marketing activities, below is solid knowledge base for anyone looking to run a campaign themselves. We have also written a number of other articles based on our experiences from working online.

Search Engine Optimisation (SEO)

Pay Per Click (PPC)

The Basics

  • Keyword Matching
  • Keyword Research, Volumes & Bidding

Search Campaigns

  • Search Campaigns
  • Extensions

Shopping Campaigns

  • Simple Search Campaigns
  • Auto Search Campaigns

Display Campaigns


  • Conversion Tracking:
    • From Analytics
    • Value / Financial Tracking
    • Simple Adwords Conversions
    • Call Conversion Tracking

Critical admin

E-mail Marketing

Performance & Marketing

  • UTM Tracking
  • Growing a list

Analytics & Tracking


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