How to effectively monitor your sites SEO

This article covers the different metrics you could consider tracking and the different services you might want to try track those metrics.

History

Tracking the performance of an SEO campaign has changed over time, pre 2014* a campaign was typically tracked via ranking positions and the traffic they drove - which was all transparently passed over from Google and other search engines.

After 2014 check date, Google began to migrate its search experience to HTTPS for logged in users, which then removed important keyword referral data from its headers - instead showing a single referral URL. This fundamentally changed how campaign tracking worked.

Rank Tracking

There are many different options when it comes to tracking your keyword positions in Google and other search engines. There is also many different types of search you may want to track, the following section details the key features of each rank tracker.

Some of the many important considerations to make when deciding a rank tracker:

  • - Mobile, Desktop or both - search results will differ depending on the device being searched from
  • - Location - its important that your rank tracker is configurable to deliver a location, this should be aligned with where your target audience is. If your targeting the whole of the UK, configure it as such, if your configuring tracking for a local business - its good to be able to configure the the location to the same town or city the local business resides in.

Rank Tracker (Desktop Software)

Advantages
  • - No limits on the amount of websites or keywords that can be checked.
  • - Single cost license cost - with annual updates at a nominal fee.
  • - Tracks Featured Snippets and other enhanced search result features.
  • - Custom reporting is available.
  • - Easily exportable data, which isn't charged on a 'credits' basis.
Disadvantages
  • - Rank checks are typically slow.
  • - Requires an always-on PC, Mac or Virtual Machine.
  • - Single user access, but a remote desktop access could be shared.
  • -
Other information
  • Cost: £

Pro Rank Tracker

Advantages
Disadvantages
Other information
  • Cost: £

Ahrefs

Advantages
Disadvantages
Other information
  • Cost: £

RankSonic

Advantages
Disadvantages
Other information
  • Cost: £

Search Metrics

Advantages
Disadvantages
Other information
  • Cost: £

Landing page traffic

Overall traffic

Goal Conversions

Revenue Earnt

Need your rankings checked or reporting building? Call us on +44 (0)1626 210032 or e-mail us for a free consultation.

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