This article covers the different metrics you could consider tracking and the different services you might want to try track those metrics.
Tracking the performance of an SEO campaign has changed over time, pre 2014* a campaign was typically tracked via ranking positions and the traffic they drove - which was all transparently passed over from Google and other search engines.
After 2014 check date, Google began to migrate its search experience to HTTPS for logged in users, which then removed important keyword referral data from its headers - instead showing a single referral URL. This fundamentally changed how campaign tracking worked.
There are many different options when it comes to tracking your keyword positions in Google and other search engines. There is also many different types of search you may want to track, the following section details the key features of each rank tracker.
Some of the many important considerations to make when deciding a rank tracker:
- BOTW Voucher Codes
- Github Voucher Codes
- Digital Ocean Offers