Google Penguin was released in April of 2012, in response to try to combat websites that had, as they saw it, as using unnatural links, webspam or black hat techniques.
The Penguin update was aimed at identifying sites with “unnatural” link profiles, dropping them further down the search rankings. It is estimated that 2.1% of all websites have been affected by Google Penguin, at some point in their website history.
An unnatural link is described as any link that exists solely for the sake of increasing your search engine rankings.
If your website has links that nobody uses, whether it is not being read or sending you any traffic then there is the possibility that this is an unnatural link. Most often these links in your website will have favoured text, that has been designed only to be "seen" by Google, in an attempt to increase the website's profile in the Google listings This is entirely what Google Penguin will be targeting.
Often people will wonder why their website has been hit, but their competitors have not. The reason lies in percentages, a website with a higher percentage of unnatural links, black hat techniques or webspam will be more likely to be targeted by Google Penguin.
Websites that have true marketing potential have links in a variety of different mediums, from a variety of sources and are linked to using a variety of anchors. Ensuring that you have a wide variety of anchors, sources and links will hopefully ensure you not included in Google Penguin filters.
Webspam or search spam, is used to describe websites and webpages that are designed to manipulate and raise the website's profile, using Search Engine Optimisation tactics that are against Google publisher's guidelines.
Websites should be aimed at a human audience, not just trying to increase search rankings. In search engine optimisation (SEO) terminology, black hat SEO is where a website utilisies aggressive SEO strategies, techniques and tactics such as keyword stuffing, that focus only on search engines and not a human audience. Often it is found that these black hat techniques do not usually obey search engines guidelines. Google Penguin has been designed to try to identify and combat these websites by dropping them down the search rankings.
No. You won't get any notification, ranking drops will coincide with release dates.
There are two types of unnatural link penalties since Google Penguin was launched. These two types of penalties are for those that receive emails via Google Webmaster Tools and those who don’t receive e-mails.
The first type are those who usually those who have done some aggressive link building and have received manual spam actions from Google. Often these sites may have hired SEO experts to ensure that their website has a lot of key word building and links to ensure they are as high up the rankings as possible.
The latter, unfortunately, are just caught up in the Penguin filter, which is a completely automated part of the algorithm. These websites do not usually get an e-mail informing them that they are in the Google Penguin filter.
If you have received an email from Google, it can make recovery from the link related penalty extremely difficult. The reason for this, which is a common misconception is it is not the same as being hit by the Penguin filter.
If you’re merely caught up in the algorithmic filter, the penalty is a bit less difficult to address in our experience, however it is not always easy.
If bad links are addressed, does this mean that my website will increase in the rankings?
It isn't just a case of removing the bad links, when you’re hit by Penguin, you’ll have to remove and disavow links. These links you will need to disavow also include some that were helping you rank in your previous search rankings.
If you did not receive a link warning from Google in your Google Webmaster Tools account it is highly recommend you do not submit a reconsideration request, even after removing the “bad links”. This is due to the Penguin filter being automated and a reconsideration request will not restore your rankings. You unfortunately have to make the changes / fixes needed, then wait and see if your attempt to restore your search rankings was successful once Google has discovered your changes. The problem, unfortunately, could be having to wait until Google has updated the Penguin filter.
If you received the “link warning” email you will need to do a reconsideration request. This reconsideration is considered by humans and not an algorithm, what this means in most cases is you’ll need to get rid of more links then you want to to attain Google’s forgiveness, and hopefully improve your rankings.
Identifying which backlinks are causing issues and the ones with the potential for causing problems is the most critical factor in recovering from Penguin. We can help you identify and improve these backlinks, to help you breakfree from Google Penguin.
If your website has been hit by Google Penguin, you need expert help and advice. We have a vast experience in dealing with Google Penguin recovery. For more information on how we can help your website, please contact us.
Have you found your website is not bringing in the site traffic that it needs? If you have found that traffic to your site is dwindling, you are not alone. Since the launch of Google Panda in 2011, the algorithm that Google Panda uses affected the rankings of 12% of websites.
Google Panda sought to increase the rankings of what they considered "higher quality" sites, in other words those that did not contain so much advertising, contained well written and structured content and a combination of up to date "old" content and newer content.
If you require professional help, to bring your website back up the search rankings, then we can help you.
We can assist you, with experience in SEO, PPC and other marketing methods, we can not only evaluate your website against Google Panda but we can also rebuild your rankings in the search engines and ensure you have a high quality website.
When evaluating your website against Google Panda there are a number of factors that we take into account. One of the biggest points with Google Panda is you need to be seen by Google to have a high quality output on your website. This is always the primary focus, plus it is one of the easiest ways to ensure a rise in the search rankings, and website traffic.
Some of the questions, when working on a strategy to recover your website from Panda and evaluating your website, is to consider:
Google says there is no white list, where a website can be removed from the Panda algorithm. This means you need to ensure that your website is as high quality and visible in the search rankings as it can possibly be, which is where we can help. Ensuring high quality content, useable website features that Google see's as exceptionally important and ensuring you get the best possible benefit from our services.
For further information on helping your website recover from Google Panda, please contact us to discuss your unique needs.